Chris Langridge
September 26, 2023
As a Digital Business Manager
Nurturing Leads With Emails
Self-hosted Email Marketing Setup
After running campaigns to the quiz page for my coaching class, I used email marketing to guide the generated leads through a personalized journey that converted them into students.
This project outlines the processes I took to set up a robust, self-hosted email marketing server to nurture the leads into clients, and to foster lasting connections between I and prospective students.
Project Details:
Client: My Digital Training School
Duration: 3 months Campaign.
Role: Project Manager, Email Marketing Strategist, AWS SES Administrator.
Collaborators: Sole Contributor.
Skills & Tools: Responsive Design, Copy-writing, HTML, CSS, Automation, AWS SES.
Key Features of the Project
My Set Up from Clicks to Conversion
I categorized the sequential flow of this project from click to conversion into Strategy and Setup, Implementation and Execution and Monitoring and Optimization, with each phase contributing to the overall success of the project.
1
Strategy and Setup:
My primary challenge was guiding leads through a personalized journey, and converting them into students for my digital training school. While my goal was solely to increase conversion using emails.
Understanding the Audience
Leveraging data insights, I crafted detailed buyer personas to understand the unique needs and preferences of potential students and clients.
Setting My Goals
My primary goal was simple: boost student enrollment by 20%, coupled with enhancing engagement and reducing dropout rates as secondary targets.
Email Design and Engineering
Every email was a canvas. I applied responsive designs, tested color schemes, and tweaked layouts to ensure an aesthetic and engaging visual experience.
Choosing My Server
I opted for a self-hosted solution for greater control over data. AWS SES became the powerhouse for its impeccable delivery rates and scalability.
2
Implementation and Execution
My primary challenge was guiding leads through a personalized journey, and converting them into students for my digital training school. While my goal was solely to increase conversion using emails.
Paper type
My quiz already divided the leads into based for me to further segment them based on their skills level, occupation, etc,. and that made sending tailored emails to them easy.
Purposeful Emails
My campaigns weren’t just a sequence of emails but meaningful conversations. Each of them were meticulously designed for the different stages of the campaign, and were well-timed with my calendar.
Print type
- Full CMYK (both sides)
- Full CMYK (both sides) + Laquer (both sides)
- One side CMYK
Corners
- Standard
- Rounded
-
Strategic Planning and Setup:
- Understanding the Audience
- Crafting Goals for Connection
- Artistry in Email Designs
- Choosing the Hosting Path
-
Implementation and Execution:
- Types of Conversations
- Building Bridges with Leads
- Segmentation for Personalization
- Automation Magic
- Testing the Waters
-
Monitoring and Optimization:
- Tracking Success
- Respecting the Rules of Engagement
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